Skills & Competencies for Marketing Assistant I

Marketing Assistant I job profile

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JOB SUMMARY for Marketing Assistant I

Coordinates and assists with the marketing activities of a product or business line.

JOB RESPONSIBILITIES for Marketing Assistant I

Uses simple marketing strategies and media (e.g., print, digital, customer events and trade shows) to launch and position products and services.

Marketing Assistant I SALARY RANGE

BASE 50%
$47,546
TOTAL 50%
$48,221
Job Level
A01
Job Code
SM15000267
Education/Degree
High School Diploma or Technical Certificate
Reports To
Supervisor or Manager

Marketing Assistant I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Assistant I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Marketing Assistant I

1 Job Family Competencies – Advertising
Proficiency Level -1
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2 Job Family Competencies – Brand Management
Proficiency Level -1
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Marketing Assistant I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant I
Proficiency Level - 4
5 Competency for - Marketing Assistant I
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Marketing Assistant I

1 Core Competencies – Attention to Detail
Proficiency Level -2
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Explains why attention to detail plays an important role in own function or unit.
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Level 2 Behaviors
(Light Experience)
Performs assigned responsibilities according to standard procedures and standards.
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Level 3 Behaviors
(Moderate Experience)
Implements a variety of cross-checking approaches and mechanisms.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates expertise in quality assurance tools, techniques, and standards.
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Level 5 Behaviors
(Mastery)
Designs techniques for measuring the cost and impact of errors.
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2 Core Competencies – Initiative
Proficiency Level -2
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Describes the critical role of initiative in successfully achieving the goal.
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Level 2 Behaviors
(Light Experience)
Identifies opportunities to produce the best results.
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Level 3 Behaviors
(Moderate Experience)
Prepares for unexpected contingencies to prevent possible risks.
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Level 4 Behaviors
(Extensive Experience)
Launches breakthrough products or ideas that positively impact our business.
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Level 5 Behaviors
(Mastery)
Constructs deliberate plans to go above and beyond the stated goals.
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3 Marketing Assistant I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant I
Proficiency Level - 4
5 Competency for - Marketing Assistant I
Proficiency Level - 5

Summary of Marketing Assistant I skills and competencies

There are 0 hard skills for Marketing Assistant I.
9 general skills for Marketing Assistant I, Advertising, Brand Management, Digital Marketing, etc.
7 soft skills for Marketing Assistant I, Attention to Detail, Initiative, Multitasking, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Assistant I, he or she needs to be proficient in Attention to Detail, be proficient in Initiative, and be proficient in Multitasking.

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